Gifts are a very tricky thing. Sometimes you buy something for someone you love, only to find out that they already had the exact same thing, or somebody else bought it for them, or you got them chocolate and they are allergic to it!
When the person you are buying a gift for has demonstrated an inclination for good wine, believe me, nothing on this planet will put a bigger smile on their face than a wine club gift membership. I can't even begin to tell you about the many advantages of such a choice; wine clubs as a gift mean so much more than simply giving wine!
A Gift of Wine is a Joy Forever
Offering memberships to wine clubs as a gift is much more than a gift of wine; it is a promise of exciting discoveries and long-lasting pleasures.
If you really want to splurge, you can offer that special friend or relative a yearly membership to a wine of the month club. This will mean that they'll receive a certain number of bottles of wine every month, and that your good wishes for them will be present every time they uncork one of them.
If you are on a budget, you can select a 1 or 2-bottle per-month wine club, according to your gift recipient's tastes.
Alternatively, you can simply buy two or three monthly selections for them. The quantity is unimportant; the most important thing is the selection of the club among the many wine club offerings available.
Custom-Made to Taste
You need to take the recipient's taste in wine into account, as well as their level of wine knowledge.
Most wine clubs offer different wine plans presenting different types of wines from different regions and assorted varietals in various price-ranges. If you are dealing with a connoisseur, you should research the wine clubs in your area offering memberships as a gift very thoroughly.
Club Suggestions
My favorite wine clubs as a gift options are the ones that offer you some extra pampering, like the California wine club gift membership at Wine Insiders.
This option includes an elegant corkscrew with every monthly shipping, nice packaging, a gift card, and a newsletter, at only $89 for three months; each selection consisting of two bottles. The extra-generous indulgence here would be getting your loved one a one-year membership for $359. That may seem like a lot, but what kind of gift continues to give the same amount of pleasure for a whole year in that price-range?
Another interesting option is the gifts' section at
wine.com
Besides a choice of four great wine clubs as gift plans (Discovery, World, 90 plus points, Pairings), they offer an assortment of wine baskets at very competitive prices, with a charming wine and cheese basket starting at $34.99. Their monthly wine clubs are also affordable, with prices ranging between $29.99 and $69.99.
A thing of beauty is a joy forever Its loveliness increases; it will never Pass into nothingness
John Keats
To paraphrase Keats again, I want to stress this quality of offering wine clubs as a gift that sets them apart from most possible gifts; namely, the fact that they are gifts which provide joys that persist over a long period of time.
These are gifts that "shall not pass into nothingness." While they are being enjoyed, they will be a delight; and even after they are long gone, the memories of the good moments passed while savoring them will fill the heart and mind with gratification.