Wall Street Journal Wine Club... The Marriage of News and Wine
Lately, many prestigious periodicals from around the world have decided to start their own wine clubs. Having their potential clientele at hand in their readership, it is not surprising that they should try to get a piece of the rising wine club market.
Partnering with Wines Direct of London, the Wall Street Journal has created the WSJ Wine Club, which delivers wines across the United States.
Their selection is good, though it is not impressive when it comes to wines from countries other than France and the US; for example, I only found 6 Argentinean and 13 Spanish wines in their catalogue.
The WSJ Wine Club, called the Discovery Club, offers quality wines on a quarterly basis for an affordable fee. It caters mainly to the average wine drinker, while if you are a seasoned wine enthusiast or connoisseur you might prefer something different.
Discovery Club Benefits
A WSJ Wine Club membership will grant you a first 12-bottle case at an extraordinary per-bottle price of $5. You will also get great discounts on reorders and next purchased cases, plus, your first order will arrive complete with a modern lever-style corkscrew.
The WSJ Wine Club's website also claims that some of the wines you will receive will be exclusive for members. Other than that, you will always have a choice between red, mixed, and white for all your wine case purchase selections.
There is no introductory fee, and every dollar you pay will go into buying your wine. Membership is not binding; you can cancel it anytime. The wines are 100% guaranteed. If you don't like a bottle, they promise to give you a full refund.
Pricing and Delivery
While your introductory case will cost $69.99, the price of future cases is not established. Should you chance to join the WSJ Wine Club, it is very important that you review and decline your next case offer in case you are not interested; the club will assume that you want the case unless you do this.
You should check whether the WSJ Wine Club delivers to your area, as State regulations and other constraints place some limitation on their delivery range.
On the Back Cover
The Wall Street Journal Wine Club's online reputation with customers is not as immaculate as you might desire. The Wine Club Directory has recently ceased to recommend them, due to repeated customer service issues.
Some wine experts and bloggers have also pointed out that the credentials attributed to the wines they advertise, as well as the words used to describe them can sometimes be a little misleading.
All in all, if you are not in the connoisseur category, the Wall Street Journal Wine Club can be a good starting point to begin your discovery of the fantastic world of wine.